Want to have a happy shopping experience? Shop and be happy at “Happy Spinneys”!
On its grand inauguration this coming 25th of October, HAPPY will be offering great discounts on its products, a thing that would really make shoppers happy.
According to The Daily Star who did the interview to Spinneys CEO Michael Wright, the store’s new concept “Happy” which is set to get its start off in Lebanon will definitely be extended to other countries in the Middle East, specifically in Egypt, Jordan and Saudi Arabia.
Spinneys’ introduction of a discount store is such a smart way of enhancing their retail strategy which is of course have other advantages and benefits not only for the store but most especially to the consumers. It is very facile for the British CEO of Spinneys to embark on this concept, which has also been applied by both the American and European market. Yes, these two big markets were already implementing the same retail market development that Happy in Lebanese market will about to begin with. And since it seems effective in U.S and Europe, there’s no doubt it will also be that effective in the Middle East.
Trusting Happy means trusting Spinneys. What Spinneys CEO Michael Wright wants to emphasize as well is that the role of being a discounter store is not just to give opportunity to the class C consumers but also offering the same opportunity to the class B buyers with a purpose to allow these people save money. It is in fact a smart way for buyers to make their shopping from discount stores to make great savings on basic needs and supplies. Spinneys and HAPPY surely will make a tremendous tandem to become the best retailer market in Lebanon with guaranteed best quality products and best reasonable prices.
Spinneys has always been sensitive and aware to the needs of Lebanese consumers, thus it has developed a brand that would suit best to their needs - HAPPY brand. And it’s a very good thing that Spinneys established a good partnership with the biggest and top retailers such as Tesco of UK, Auchan of France and SuperValu of USA.
CEO Michael Wright believes that starting a discount store in Lebanon is reasonable and really a hit, considering that aside from the customer’s assurance of getting the opportunity to get lower or discounted prices on retail products or items, they can also assure of its good quality. It can’t be denied that some of the market retailers in the country are not in good standing due to poor quality of goods they offer, even if you say they come in cheap price. Quality of products and services must not be sacrificed in lieu of having discounted or lower prices.
Through Spinneys’ HAPPY offering, it would be more comforting to Lebanese consumers to rely on shopping at a discounted store which can surely satisfy their buying needs while saving at the same time. This way, it can make their shopping so happy. Spinneys CEO Michael Wright again has proven his best interest towards giving the consumers a better way to shop.
No comments:
Post a Comment