”HAPPY”, The New Concept Store by Spinneys

Want to have a happy shopping experience? Shop and be happy at “Happy Spinneys”!

On its grand inauguration this coming 25th of October, HAPPY will be offering great discounts on its products, a thing that would really make shoppers happy.

According to The Daily Star who did the interview to Spinneys CEO Michael Wright, the store’s new concept “Happy” which is set to get its start off in Lebanon will definitely be extended to other countries in the Middle East, specifically in Egypt, Jordan and Saudi Arabia.

Spinneys’ introduction of a discount store is such a smart way of enhancing their retail strategy which is of course have other advantages and benefits not only for the store but most especially to the consumers. It is very facile for the British CEO of Spinneys to embark on this concept, which has also been applied by both the American and European market. Yes, these two big markets were already implementing the same retail market development that Happy in Lebanese market will about to begin with. And since it seems effective in U.S and Europe, there’s no doubt it will also be that effective in the Middle East.

Trusting Happy means trusting Spinneys. What Spinneys CEO Michael Wright wants to emphasize as well is that the role of being a discounter store is not just to give opportunity to the class C consumers but also offering the same opportunity to the class B buyers with a purpose to allow these people save money. It is in fact a smart way for buyers to make their shopping from discount stores to make great savings on basic needs and supplies. Spinneys and HAPPY surely will make a tremendous tandem to become the best retailer market in Lebanon with guaranteed best quality products and best reasonable prices.

   

Spinneys has always been sensitive and aware to the needs of Lebanese consumers, thus it has developed a brand that would suit best to their needs - HAPPY brand. And it’s a very good thing that Spinneys established a good partnership with the biggest and top retailers such as Tesco of UK, Auchan of France and SuperValu of USA.

CEO Michael Wright believes that starting a discount store in Lebanon is reasonable and really a hit, considering that aside from the customer’s assurance of getting the opportunity to get lower or discounted prices on retail products or items, they can also assure of its good quality. It can’t be denied that some of the market retailers in the country are not in good standing due to poor quality of goods they offer, even if you say they come in cheap price. Quality of products and services must not be sacrificed in lieu of having discounted or lower prices.

Through Spinneys’ HAPPY offering, it would be more comforting to Lebanese consumers to rely on shopping at a discounted store which can surely satisfy their buying needs while saving at the same time.  This way, it can make their shopping so happy.  Spinneys CEO Michael Wright again has proven his best interest towards giving the consumers a better way to shop.

CEO Michael Wright of Spinneys and His Involvement in KidzMondo

Showing fascination towards children and with his act of service, Spinneys CEO Michael Wright has willingly commenced full support to KidzMondo. It is a one of a kind theme park project that was specially designed to expose children to a new and captivating environment for learning. The set-up of this child-sized facility replicates an actual image of a city depending on the local setting or scenario wherein these children from 2 to 14 years old can play different roles that they want, which gives them an extensive opportunity to learn more.

There have been growing number of activities and various services at KidzMondo (the revolutionary city) for children. Having this initiative really help children as it prepare them on how to act and and how to behave when they get into the more complex real environment. It allow them to be familiarized about culture, local norms and tradition. This is one of the best ways for kids to learn and personally experience some of the bustle of the adult world, including occupations, infrastructure and the essential of money, just what it is like in the real life.

Copious educational activities are available and highly takes lead in helping children to explore what potentials they’ve got in them which they can fully develop and engage with further in the future. These activities were intentionally planned out to be pedagogical and more fun of course. Plus, are based on the concept of edutainment, (education and entertainment) combined. The contents of the activities are developed through the cooperation of the Ministry of Education and local schools so to teach or educate the children which depends on the rules and values of local citizenship.

The collaboration of Spinneys with KidzMondo as headed by its British CEO strongly illustrate the commitment of the company for social awareness projects and programs for the benefit of local community in Lebanon. This mark as another excessive involvement of the company in the series of events and programs that of high value to the public. On the other hand, the founder and CEO of KidzMondo Ali Kazma has been very expressive about his happiness as Spinneys become one of the sponsors and member of the growing KidzMondo family. Well, Spinneys is a company that’s been always promoting and encouraging healthy and environmental inspired living.
 
Along with the accompaniment to intensify the global standard operation and quality control, Spinneys has made a commitment to have a thoroughly accessible supermarket just within the area of Kidzmondo. Mr. Wright was also transparent about his enthusiasm to work closely with KidzMondo and so to establish a new branch of Spinneys to this city. He was very keen indeed that this will acquaint children to a higher level of environment which is the adulthood world, but maintaining that fun and thrilling atmosphere.

“Our values rely on cooperation to bring out about the best results through interacting with the community that surrounds us” as per Spinneys CEO - Michael Wright.

The comeback of Tesco products at Spinneys

Tesco, the least among the known best big three supermarket dealers in the whole world has been reintroduced to all of branches of Spinneys that have been located widely in the Middle East region and in North Africa.

The reinstatement of Tesco products to the lanes of every Spinneys stores including Lebanon brought a lot of excitements to various shoppers as they can now choose from number of product choices. These include items from foods to beverages, deli and frozen products, to beauty, health and personal care products, to house cleaning products, to outdoor and car care products, and many more.

Spinneys’ adaptation of Tesco products is such a mere proof how serious it is to make a great change in the way people from Lebanon do their shopping. This serves as a response to the growing demand of consumers for a much wider variation of grocery products to select to.

Aside from the already known and established products of Tesco, they have plans to enhance line of products for the foods and non-foods products in hypermarkets and supermarket - homeplus as the example.  Also, to fit in the changing demand in products, Tesco has managed to modify its products according to consumer’s desires and needs. In addition, Tesco even established its very own Clubcard for easy monitoring of purchasing outline.

Not only that, the collaboration of Tesco and Spinneys strongly demonstrates the commitment of the two companies with an aim to make a better partnership in order to continue offering and providing quality and reasonably-priced best products in the global market. This happen though through the initiative and all out support of British CEO Michael Wright - the Spinneys CEO, as he sees the rise in need of consumers in Lebanon.

Photo: Spinneys CEOMichael Wright

                        

According to the recent news, Tesco has an equivalent turnover of 54.9 [billion pounds] or 66.8 [billion euros] - ranking third among its other competitors. The world’s leader Wal-Mart tops number one with corresponding 109 [billion dollars] and Carrefour (second) with 86.9 [billion Euros] claims.  In the previous years, though smaller in size compared to Carrefour, Tesco made an even bigger profit.

Today, it still holds an excellent stand or position in terms of market share, more specifically in the UK.  Yes, Tesco’s strong foundation is in UK and with its strategic planning and improvement schemes, no doubt it was able to strengthened its stand globally.

The presence of Tesco products back in Spinneys store Lebanon is such a smart move made by the approving officers and of course by the very good leader and Spinneys CEO Michael Wright who believes in the power of partnership.